Not that long ago, businesses relied on traditional advertising mediums such as fliers to spread the word about their products or services. Since those rudimentary days, however, the business context has changed at such a rapid rate that companies are now in a constant state of competition, struggling to keep up with consumer needs and attempting to catch their attention.
Digital signage ups the advertising ante by offering an effective way to differentiate a business from its competitors. Introducing immersive brand experiences gives businesses a golden opportunity to kickstart their overall customer experience.
It’s no surprise to learn that 90% of information transmitted to the brain is visual. Additionally, the human brain can identify images seen for as little as 13 milliseconds. According to the study, visuals receive 35% more views than text-based information. And, digital signage has proven to be 47.7% more effective in terms of stimulating brand awareness.
Embrace the power of digital signage
Maximising the impact of dynamic digital signage is a no-brainer and should be considered a powerful marketing tool to help businesses build brand recognition. Using eye-catching digital signage to attract more customers not only increases revenue, but also encourages loyalty, so companies can be less reliant on one-time purchases or impulse buys from passers-by.
Given that digital signage is dynamic, it offers businesses the flexibility and freedom to construct a unique environment, where a physical in-store experience merges with a potentially immersive interaction. By integrating strategically located displays across a business’s floorspace, you can communicate directly with customers by means of ads, mood enhancing music and video content, branding campaigns, or social media testimonials targeted at the appropriate market. It’s crucial to keep in mind, though, that you’re aiming to create compelling content that tells a visual story and addresses a particular need or connects with potential customers on an emotional level.
With LG’s state-of-the-art 55″ 500 nits FHD Slim Bezel Video Wall, businesses can transform the way they go about attracting customers in entrances, lobbies, or other high-traffic areas. The ultra slim bezel ensures that interference is kept to a minimum and delivers immersive content on assembled video wall screens, resulting in a seamless viewing experience. The screen is viewable from virtually any angle and allows the option to play four different videos simultaneously via web apps. Real-time streaming is also available, providing businesses with the flexibility to organise and diversify their content as they see fit.
With this level of digital signage solution on the market, the options available to businesses are truly endless. It’s time for companies to leverage targeted content on any screen in real-time, allowing them to make better use of offline and online channels. Visit the LG website to find out more about this immersive advertising tool.
