SportyBet, the flagship betting platform owned by global sports and entertainment powerhouse Sporty Group, unveiled the appointment of two of South Africa’s most celebrated athletes — Cheslin Kolbe and BenniMcCarthy — as its newest oficial brand ambassadors.
The announcement spotlights SportyBet’s commitment to elevating African sporting excellence while expanding its influence across Africa and beyond. Cheslin Kolbe stands as one of South Africa’s most celebrated rugby talents, a current Springbok and two-time Rugby World Cup Champion, having helped secure global titles in both 2019 and 2023. Renowned for his explosive speed, elusive footwork, and match-winningbrilliance, Kolbe remains a central figure in the national side and one of world rugby’s great modern entertainers.
Before rising to global prominence, Kolbe also showcased his versatilityon the international sevens stage. As part of the South Africa Sevens squad, he contributed tothe Blitzbokke’s bronze medal at the 2016 Rio Olympics, adding another milestone to a distinguished international résumé. Joining him is Benni McCarthy, the most decorated footballer in South African history. McCarthy is the country’s all-time leading goal scorer and remains the only South African ever to lift the UEFA Champions League trophy, a triumph he achieved with FC Porto under legendary coach José Mourinho in 2004.
Today, he continues to shape African football as the head coach of Kenya’s national team. “It is with the utmost pride that we welcome Cheslin Kolbe and Benni McCarthy as SportyBet brand ambassadors,” said Miguel Puche, Global Brand Director at Sporty Group. “Both athletes are icons whose excellence, discipline and ambition reflect the values we champion. Their stories resonate deeply with fans across Africa, and they embody the bold, global vision that drives SportyBet.” The appointments come as Sporty Group prepares to unveil a series of major initiatives and fan-focused innovations across its ecosystem.
